This is a list of selected channels where you do want to be visible. Sounds interesting right? The big disadvantage of this way of working is that you will lose your volume in no time, unless you give up a huge number of placements. You can also customize your inventory type. These are three types of stocks created by Google that already filter out videos based on the content. For example, you can exclude videos with bad language or violence from your campaigns.
You can discover the exact differences by pressing the 'Compare stock types' button. Compare YouTube Inventory Types YouTube Advertising Bid Strategies You can choose how you want to pay in different ways. You do this by choosing a bidding strategy. I often choose which bidding strategy I use based on the goal job function email list of the campaign. DO phase If my goal is to get hard conversions, there are two ways you can bid: 'Target CPA' or 'Maximize conversions'. These algorithms are exactly the same, but Target CPA targets a certain cost per conversion, while 'maximizing conversions' just continues to bring in conversions, regardless of how much they cost. With both variants you pay per 1000 impressions. Google determines the amount of the bid. Personally,
I never use 'maximizing conversions', because that gives the algorithm a complete license, whereas I like to keep a little more control. THINK phase Once you want to reach exploratory traffic, focus on product or brand consideration. Personally, I'm a fan of using the 'Maximize brand impact' strategy. This is the bidding strategy you use in a Brand Lift study and is intended to maximize the uplift of a Brand Lift (more on that later). Another possibility is to use (Max) CPV . With this you pay a maximum amount per view. SEE phase If your goal is mainly to create brand awareness and reach, then CPM is the bidding strategy for you.