Derksen was denounced and the program Special Database Veronica Inside was stopped prematurely. Derksen admitted that he had made the wrong joke and that he is against racism. But he also insisted that he should be able to joke about such a situation. As intense as this is of course, we looked at it through Special Database brand glasses and wondered: what is the effect of their statements in relation to Black Lives Matter (Akwasi) and Johan Derksen's wrong joke about Akwasi on their personal brands? Should Akwasi and Derksen both rebrand or not? Also read Kruidvat's brand roast: always Special Database surprising, always messy We were curious about the effects on both personalities, who we consider to be personal brands.
Both are personalities who use the Special Database media to argue their case. In view of the enormous commotion, it could be expected that Derksen would be considerably damaged and that Akwasi could Special Database count on broad support (given the sentiment on social media and from celebrities such as Arie Boomsma). That is why we examined the effects on both brands through the CG Research panel. A preliminary Special Database note: we have no pre-incident measurement, which means that in Special Database we cannot make a statistical comparison with a classic 0 and 1 measurement. We only look at the situation after the incident.
You never get a 2nd chance to make a Special Database 1st impression Because we record the order in which associations are mentioned in the research, we can also get an idea of the first association that is evoked by a cue, in this case a personal brand, a Dutch celebrity. This first association is important Special Database because it is the first that is directly linked to the cue. A second reason is that scientists agree that this is also the strongest association. Let's see what the first association is that comes to mind with these celebrities, see figure 1.We see that Johan Derksen is seen as a football analyst Special Database from Veronica Inside, with a strong opinion of his own, a flap turd and linked to music/blues.